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PROJECT BACKGROUND
The first step to start your college life
PurdueBGR (Boiler Gold Rush) is designed for the freshman year students. Through the animated navigation, Purdue BGR helps the first year students get familiar with the environment of campus easily. And, it helps students organize their schedule effectively during the BGR period. In addition, Purdue BGR motivates the students to join in the activities to improve their social capability.
Group Activities
Cooperate with others
Communication
Lots of opportunities to communicate with others
Navigation
Get familiar with the school
Schedule
Create auto-schedule to arrange time
Design Goals
PurdueBGR (Boiler Gold Rush) focuses on the first year college students who are not familiar with the school and lack of connection with peers. Through the Purdue BGR, it motivates them to join the activities and improve the school experience for them.
PRIMARY RESEARCH
USER INTERVIEWS
Context of User Study
In order to find the users need and their preference. I created a user interview to collect the data. The interview divided into two sides, one side was freshmen at Purdue, another one was the BGR faculty. My interview questionnaire contained 7 questions with an open question. The number of interviewers was 30 people. After the interview, I did the affinity diagram with 4 targets audience.
A freshman-year international student
"I was hoping to make some friends through BGR, but most of us stopped talking to each other after events"
A faculty at Purdue BGR
"I think the biggest challenge for the new students come to Purdue was they don't know everyone and they were not familiar with the campus environment."
BGR
AFFINITY DIAGRAM
RESEARCH FINDINGS
Communication Needs
Students expect to gain friendship through BGR, but they find hat team-building activities are boring and unnatural
Navigation Needs
Guided tours are beneficial for students to get to know about the campus, but they feel that they won’t be able to get orientated unless they explore the campus by themselves
Low-Participation
Students are lack of motivation to participate in some activities
PERSONA
Kate Brown
USER EXPERIENCE MAP
BUSINESS MODEL
INFORMATION ARCHITECTURE
Creative Module
SKETCH & LOW FIDELITY PROTOTYPE
Idea I
Idea II
HIGH FIDELITY PROTOTYPE
