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AR TECHNOLOGY
MEMO MOBLIE APPLICATION
MOBILE APPLICATION & AR TECHNOLOGY
ROLES
DELIVERABLES
SPECIFICATIONS
User Experience Designer (UX)
User Interface Designer (UI)
Primary Research
Secondary Research
Information Architecture
High-fidelity Prototype
Duration: 5 Weeks
Tools: Sketch, Unity, Photoshop
What I Did?
Memo AR mobile application is a new social interaction app that allows users to visually express their thoughts, feelings and share with others. It opens up a new possibility for enhanced social interaction.
Objectives
Provide excitement and accomplishment to users
Provide new, improved AR integrated experience to users
Change a user’s traditional mental model of perceiving instantly consumed messages with a new mental model of cherishing and deeply enfacing with virtual messages
AR Technique Summary
Real-world environment (AR technology can use the camera of a smart device to recognize & measure the physical dimension of a real-world environment)
Real-time rendering (AR technology supports 3D model real-time rendering. Users can change the color, material, and finish of selected 3D models)
AR interaction (Users can do interaction: move, rotate, animation, etc) on selected 3D models via AR technology.
PROCESS
Design Process
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INTRODUCTION
Introduction| Concept Background
What makes a moment unique and memorable? Memo is a mobile augmented reality product that allows users to visually express their thoughts and feelings and share with others. It opens up a new possibility for enhanced social interaction, allowing users to leave their creative message in the 3D world. Through this project, I tried to explore how can we help people capture and create their own special moments with more involvement & engagements with other people. I executed a human-centered design process throughout the 7 weeks period to find a design solution that can help users to enhance people’s daily experience of communicating their special moments.
"Life is not measured by time. It is measured by moments".
― Armin Houman
RESEARCH
Where did I start?
I conducted a multi-methodology research effort to a better understanding of how people to define their special moments and how they wish to document/present them. In addition to how researchers explored these questions in their relative fields of study in their academic areas.
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Primary & Secondary Research
- Contextual Inquiry/Observation
- User Interview-
- Literature Review
- Public ESM data
"When we establish human connections within the context of shared experience we create community wherever we go.”
― Gina Greenlee
CORE DIRECTIONS
Core Directions
A. What makes a moment unique, exciting and enjoyable?
Methodologies: User interview, contextual inquiry/observation
B. Why people capture and share their life meaningful/remarkable moments with other people?
Methodologies: User interview, literature review
C. How do people expect the message to be shared with other people?/ How do people share their moments with other people?
Methodology: public ESM data
DIRECTION A
A meaningful moment motivates people to capture and share with others. By this card-sorting exercise, I wanted to know what kinds of factors will influence a unique/meaningful moment. It helps me to understand what kinds of components are prioritized over the other in a given moment.
A. What makes a moment unique, exciting and enjoyable?
Top six factors that influenced the uniqueness moment
Mood/Feelings
People Interaction
Activity, Surroundings, Locations
Time
Weather
Food & Drinks
Trend of nowadays
A document experience of image/interaction-driven message shifts from memory tool to a communication tool. It’s a way for the younger generation to promote their identity and enforce stronger social connections with peers.
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DIRECTION B
B. Why people capture and share their life meaningful/remarkable moments with other people?
Psychological motivations behind sharing life moments
People may like to take photos/capture moments and post them online because they like other people’s likes, shares and positive comments to increase their feelings of self-esteem/worth.
"The acts of self-disclosure lights up areas of the brain which are also activated by known pleasurable activities.”
Younger generations tend to use photos taken of them as a means of communication.” ish human connections within the context of shared experience we create community wherever we go. Even though photography may still capitalize on its primary function as a memory tool for documenting a person’s past, we are witnessing a significant shift, especially among the younger generation, toward using it as an instrument for interaction and peer bonding”
― Jose Van Dijck
DIRECTION C
C. How do people expect the message to be shared with other people?
In order to understand people's current behavior in sharing and capturing their delightful moments, I analyzed public ESM data from public Instagram posts.
I used Python script to scape about 5000+public posts then conducted a report with randomly chosen 1500 posts.
INSIGHTS
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FLOW CHART
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PROTOTYPE
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